IAP Market Development Fund
Boost channel-driven growth with IAP’s Market Development Fund on SAP S/4HANA — enabling strategic fund allocation, automated claims workflows, and real-time compliance tracking to optimize marketing ROI, accelerate partner reimbursements, and amplify brand reach.
Fuel Growth, Simplify Collaboration with IAP's Market Development Fund!
Maximize channel marketing ROI and drive revenue by streamlining MDF allocation, claims, and compliance with IAP’s Market Development Fund solution for SAP S/4HANA.

Automate fund management, engage partners, and ensure transparency to transform marketing investments into measurable growth.
- ● Optimize marketing spend with strategic fund allocation
- ● Accelerate partner reimbursements and compliance
- ● Boost partner loyalty and campaign effectiveness
Key Benefits
Optimize Marketing Spend
Align funds strategically, automate allocation, and track ROI in real-time to eliminate waste.
Strengthen Partner Collaboration
Enable self-service fund requests, transparent approvals, and swift reimbursements to boost trust.
Ensure Compliance & Transparency
Auto-validate claims, maintain audit trails, and enforce brand guidelines to curb overpayments.
Key Features
End-to-End Fund Management
- Create and allocate MDF budgets by partner, region, or campaign.
- Automate fund lifecycle from requests to approvals, claims, and payments.
- Integrate with SAP S/4HANA to synchronize financial data and streamline workflows.
Automated Claims & Reimbursements
- Simplify partner claims submission with intuitive portals and predefined templates.
- Validate expenses against fund rules and auto-approve compliant claims.
- Accelerate payments via ERP integration, reducing delays and manual errors.
Real-Time Performance Tracking
- Monitor fund utilization, campaign ROI, and partner engagement through dashboards.
- Predict future spend with forecast analytics and adjust allocations dynamically.
- Generate compliance reports to audit fund usage and ensure adherence to brand standards.
Pricing
SAP Channel Program Management by IAP
Features
- Metric:
- This service is priced in blocks of spend each year.
- Spend is the total expenditures processed through the cloud service. For this cloud service, the total value of spend created by sourcing events is counted.
- The metric has a yearly entitlement and depletes with usage.
- Price upon request:
- To know more,
- In blocks of 10000000 Spend per year
- Contract duration between 12 and 36 Months
- Auto-Renewal
- Has prerequisites
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Technical information
SAP offers integrated security features and additional solutions to safeguard your enterprise. With its cloud-based deployment and Software as a Service (SaaS) model, you can conveniently access the software from any web browser.
Installation and setup
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Configuration
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Integration
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