IAP Revenue Growth Management (RGM)
Optimize trade promotions, align cross-functional strategies, and leverage AI-driven insights to maximize profitability and drive sustainable revenue growth.
Smart Promotions, Smarter Growth with IAP's Revenue Growth Management!
Unlock the full potential of your trade promotions with IAP’s Revenue Growth Management.

Streamline planning, enhance collaboration, and leverage real-time analytics to boost ROI and outperform market expectations.
- ● Maximize promotion ROI with data-driven strategies
- ● Align cross-departmental execution for seamless operations
- ● Turn insights into action with AI-powered forecasting
Key Benefits
Boost Promotion Profitability
Eliminate unplanned trade spend and optimize promotional investments using embedded analytics to track ROI and ensure revenue targets are met.
Unified Planning & Execution
Align sales, finance, and supply chain teams with integrated workflows, reducing manual efforts and accelerating time-to-market for promotions.
Agile Decision-Making
Leverage AI-driven forecasts and real-time KPI dashboards to adapt strategies dynamically and stay ahead of market shifts.
Key Features
End-to-End Promotion Management
- Plan, track, and adjust promotions across product hierarchies in minutes.
- Automate approval workflows and integrate spending commitments with financial systems.
- Simulate promotion scenarios to forecast outcomes and allocate budgets effectively.
Seamless Cross-Functional Integration
- Sync promotion plans with SAP S/4HANA for real-time financial accruals and supply chain adjustments.
- Centralize data across sales, marketing, and demand planning to eliminate silos.
- Ensure compliance with automated reconciliation of pricing, settlements, and liabilities.
AI-Driven Analytics & Insights
- Predict demand and cannibalization risks using machine learning models.
- Track volume, revenue, and profitability at granular levels with customizable dashboards.
- Enable natural-language queries (e.g., “Best promo price for Product X in Region Y?”) for instant insights.
Pricing
SAP Channel Program Management by IAP
Features
- Metric:
- This service is priced in blocks of spend each year.
- Spend is the total expenditures processed through the cloud service. For this cloud service, the total value of spend created by sourcing events is counted.
- The metric has a yearly entitlement and depletes with usage.
- Price upon request:
- To know more,
- In blocks of 10000000 Spend per year
- Contract duration between 12 and 36 Months
- Auto-Renewal
- Has prerequisites
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IAP Program Analytics Modeling (PAM)
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Technical information
SAP offers integrated security features and additional solutions to safeguard your enterprise. With its cloud-based deployment and Software as a Service (SaaS) model, you can conveniently access the software from any web browser.
Installation and setup
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Configuration
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Integration
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