Consumer Packaged Goods (CPG)
In the fast-paced CPG industry, success relies on real-time insights, demand-driven planning, and efficient trade execution. Drive profitability and responsiveness with an integrated platform that connects sales, supply chain, and finance for smarter, faster decision-making.
Streamline your workflows and achieve measurable impact within months, backed by proven customer success stories.
reduced manufacturing costs
Increase in sales
Reduction in SG&A costs
Reduction in inventory levels
In an industry driven by shifting consumer demands, retailer collaborations, and competitive pricing strategies, CPG companies face significant challenges in managing trade promotions, rebates, and incentives. IAP empowers businesses with SAP Condition Contract Management (CCM), transforming these complexities into opportunities for improved financial control, automated settlements, and enhanced visibility — enabling businesses to optimize margins and maintain profitability.
Product Merchandising
Store & Digital Ops
Order Fulfillment Distribution
Key Challenges We Solve
Key Challenges IAP Can Help Solve with SAP Condition Contract Management (CCM):
Complex Trade Promotions and Rebates
Manage diverse promotion structures, discounts, and rebate agreements efficiently.
Retailer and Distributor Collaboration
Streamline incentive programs across multiple sales channels and partners.
Revenue Leakage
Minimize financial losses by automating rebate tracking and ensuring precise settlements.
Manual Rebate Calculations
Eliminate spreadsheet errors with automated and accurate rebate calculations.
Lack of Visibility into Accruals and Liabilities
Gain real-time insights into financial obligations and contract performance.
Demand Volatility and Seasonal Trends
Align rebate programs with changing consumer behaviour and peak sales periods.
Compliance and Audit Risks
Ensure adherence to trade promotion regulations and maintain full audit trails with SAP CCM’s built-in controls.
Inefficient Settlement Processes
Speed up claim validation and payment cycles to improve cash flow and partner relationships.