What is SAP aATP?
SAP Trade Promotion Management (TPM): Boost Your Sales and Maximize Promotion Effectiveness
What is SAP aATP?
What is SAP aATP?
Why Choose SAP Trade Promotion Management (TPM)?
- Optimized Promotion Planning
SAP TPM simplifies the planning process, allowing businesses to create data-driven promotions based on customer insights and historical performance. This reduces guesswork and ensures each promotion aligns with market trends and consumer preferences. - Real-Time Budget Management and ROI Tracking
Gain precise control over promotional budgets with real-time visibility into spend, revenue, and return on investment (ROI). SAP TPM enables companies to track and adjust budgets instantly, ensuring effective use of resources and maximizing profit margins. - Improved Cross-Functional Collaboration
SAP TPM fosters collaboration between sales, marketing, and finance teams by providing a single, integrated platform. This alignment ensures that promotions are consistent, well-coordinated, and in line with corporate objectives. - Predictive Analytics for Strategic Decisions
Leverage predictive analytics to identify trends, forecast demand, and simulate different promotional scenarios. SAP TPM’s advanced analytics capabilities empower companies to predict the impact of promotions, reduce risk, and make confident, data-backed decisions.
What is SAP aATP?
Key Features of SAP Trade Promotion Management
- Promotion Planning and Optimization: Develop tailored promotions using SAP TPM’s intuitive planning tools. Optimize promotional activities based on historical data, demand forecasts, and customer segmentation to increase campaign impact.
- Budget and Fund Management: Track and control spending with real-time fund management. SAP TPM ensures budget adherence by providing accurate, up-to-date information on promotional costs and available funds.
- Sales and Revenue Analytics: Analyze sales and revenue data to understand promotion effectiveness. SAP TPM offers powerful analytics for measuring key metrics like uplift, ROI, and incremental revenue.
- Customer and Market Insights: Utilize customer and market insights for more effective targeting. SAP TPM integrates data from multiple sources to deliver a holistic view of market trends and consumer behavior, making promotions more relevant.
- Predictive and Prescriptive Analytics: Use AI-driven insights to predict promotion outcomes and gain prescriptive recommendations. SAP TPM’s predictive tools help identify optimal timing, discounting, and product placements for maximum results.
What is SAP aATP?
SAP TPM Integration Capabilities
- SAP S/4HANA: Integration with SAP S/4HANA enables end-to-end financial visibility, ensuring accurate budget management and streamlined accounting processes for trade promotions.
- SAP Customer Activity Repository (CAR): By connecting with SAP CAR, TPM enables real-time data capture, allowing businesses to track customer activities, manage inventory, and adjust promotions based on live sales data.
- SAP Analytics Cloud: Leverage advanced data visualization and predictive analytics with SAP Analytics Cloud. This integration enables deeper insights into promotion performance, making it easier to optimize campaigns.
- SAP Condition Contract Management (CCM): Integrate with SAP CCM to manage contracts and automate settlements with ease, enabling accurate calculations and reducing revenue leakage associated with trade agreements.
What is SAP aATP?
Integrated SAP TPM Ecosysteam
What is SAP aATP?
Timeline for Implementing SAP Trade Promotion Management
- Phase 1: Requirement Gathering and System Configuration (1-2 months)
This phase includes defining business requirements, identifying key objectives, and configuring SAP TPM to align with your organization’s trade promotion strategy. - Phase 2: Data Integration and Migration (1-2 months)
Integrate SAP TPM with existing systems, such as SAP S/4HANA, SAP CAR, and SAP Analytics Cloud. Migrate relevant customer, sales, and financial data to enable accurate, real-time analysis. - Phase 3: Testing and Optimization (1 month)
Conduct thorough testing to ensure system functionality and data accuracy. Adjust configurations and optimize workflows to suit your unique promotional needs. - Phase 4: Training and Rollout (1-2 months)
Provide hands-on training for end-users to ensure they understand the functionalities and best practices of SAP TPM. Begin rolling out the system gradually, starting with pilot promotions. - Phase 5: Ongoing Support and Enhancement
Post-launch, SAP TPM continues to evolve with ongoing support, including the integration of new analytics features, system updates, and additional training as needed.
What is SAP aATP?
Trade Promotion Timeline: Key Value Chain Processes
What is SAP aATP?
Benefits of SAP Trade Promotion Management
- Higher Promotion Effectiveness
With SAP TPM, companies can design more effective, targeted promotions based on data, leading to increased customer engagement and higher conversion rates. - Enhanced Profitability
SAP TPM’s budgeting and analytics tools help optimize spend and maximize returns, leading to increased profitability and more efficient use of resources. - Reduced Revenue Leakage
By automating trade promotion processes and linking with SAP Condition Contract Management, SAP TPM reduces the risk of errors and revenue leakage, ensuring accurate settlements and streamlined processes. - Increased Customer Satisfaction
SAP TPM enables more personalized promotions, improving the customer experience and building long-term loyalty. - Data-Driven Decision Making
SAP TPM’s predictive and prescriptive analytics give companies valuable insights into future trends, allowing them to proactively plan and adjust strategies for greater impact.
What is SAP aATP?
Embrace Smarter Trade Promotions with SAP Trade Promotion Management
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SAP Business One KeyFeatures
SAP Business One provides powerful analytic and reporting tools. It includes a complimentary and fully integrated version of SAP Crystal Reports® software, so you can gather data from multiple sources and generate timely and accurate reports based on company-wide data. Integrated with Microsoft Office, SAP Crystal Reports lets you choose from a variety of report formats and control access to information displayed.
With optional analytics powered by SAP HANA, SAP Business One takes advantage of inmemory computing for analysis and reporting. You gain real-time access to predefined dashboards and reports, as well as productivity tools to support decision making.
You can tailor forms and queries to meetspecific requirements without technical training. You can also configure settings to define exchange rates, set authorization parameters, and create import and export functions for internal mail, e-mail, and data.
Acquiring new customers is important for success, but maximizing customer relationships is just as crucial. SAP Business One provides the tools to help you efficiently manage the entire sales process and customer lifecycle – from initial contact to final sale to after-sales service and support.
Its integrated functionality provides a complete view of prospects and customers so you can better understand and meet their needs. As a result,
you can turn prospects into customers, increase sales and profitability, and improve customer satisfaction.
Every small business needs a systematic approach to managing the procurement
process, from requesting vendor quotes to creating purchase requests to paying
vendors.
SAP Business One helps manage the complete order-to-pay cycle, including receipts, invoices, returns, and payments. Integrated reporting tools let you easily compare suppliers and prices to negotiate better deals and identify opportunities for cost savings.
SAP Business One provides accurate information about inbound and outbound shipments,inventory, and item location. You can value inventory using standard costing, moving average, FIFO, and other methods; monitor stock levels; and track transfers in real time.
You can run real-time inventory updates and availability checks and manage standard and special pricing. You can also apply volume, cash, and customer discounts and run reports that reveal their impact.
SAP Business One provides a complete set of tools to help manage and streamline your financial operation. It automates everyday accounting tasks such as maintaining ledger and journal entries, supporting tax calculations,and enabling multicurrency transactions.
You can conduct all your banking activities –including processing bank statements and payments, as well as reconciling accounts. Youcan also manage cash flow, track budgets, and compare actuals versus plans to see where your business stands at a moment’s notice.
By integrating your financial operation in real time with other business processes, such as purchasing and sales, you can speed transactions and improve visibility into cash flow.
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Our Approach
Consult
Understand your business process.
Plan
Identify key business pain areas.
Prepare
Build, develop and QA the solution.
Deliver
Deploy the product to the production.
Enhancement
Improve process for better reporting.
Support
Provide White-glove Production support.
